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2007-2008 SEASON News Articles

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China holds off on U.S. car market

date: November 16, 2007
SOURCE:the Detroit News

Chinese industry and government officials, seeking to allay fears of an imminent influx of cheap Chinese cars, told audiences in Michigan this week that China would not be flooding the U.S. market with cars anytime soon.

An executive at Chery Automobile Co. Ltd. said Thursday the automaker planned to export vehicles to the United States someday, but saw it as a "long-term plan."

Zhang Lin, general manager of Chery International, said the company was committed to building up exports in emerging markets before shipping cars to Europe and the United States. "Entry into the U.S. and Europe market is still an objective for us, but it is a long-term plan," he said at a conference on China in Birmingham sponsored by J.D. Power and Associates.

Zhang's comments were similar to a view expressed Tuesday in Detroit by China's ambassador to the United States, Zhou Wenzhong. He said China's automakers lacked the production capacity to fulfill rising internal demand as well as run big export operations.

"The notion of Chinese cars flooding the U.S. market is not a real notion at the moment," Zhou said in a question-and-answer session following a speech to the Detroit Economic Club.

The Chinese officials spoke against a backdrop of rising trade tensions between the United States and China due to a growing trade imbalance. The United States had a $232.5 billion deficit with China last year -- its biggest trade shortfall with any country.

In addition, China's reputation for manufacturing has been dented by recalls of defective and potentially dangerous toys and other Chinese-built products.

Chery's Zhang alluded to those concerns when he described the automaker's cautious approach to the U.S. market. "No question, the United States is the most demanding market in the world," he said. "The key is to continually assess our products and capabilities ... until we feel we're ready."

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