A veteran staff member of The PGA of America, Joe Steranka was named as The PGA’s Chief Executive Officer in October 2005. He is just the second
CEO in the storied golf Association’s history, which dates back to 1916. Steranka, who joined The PGA in 1988, was The PGA’s Managing Director of
Communications and Broadcasting before his selection to succeed the long-tenured Jim Awtrey, who retired as CEO of The PGA of America in 2005.
He maintains an exceptional track record in creating and marketing a wide variety of programs and services for PGA members and the golf industry.
Under Steranka’s leadership, The PGA of America forged invaluable partnerships within the golf community, the sports business and television
industries. As Managing Director, Steranka guided relationships formed between The PGA of America and top-tier television networks to broadcast the PGA Championship, Ryder Cup, Senior PGA Championship, PGA Grand Slam of Golf and the PGA Club Professional Championship to unprecedented worldwide audiences.
In addition, Steranka steered the development of the Association’s member-only Web site, PGALinks; on-site business merchandising at The PGA’s major championships; the formation of The PGA’s interactive media alliance with Time Warner for PGA.com; and the marketing and programming of Play Golf America, the Association’s industry-wide player development program, specifically designed to grow the game.
As The PGA moves into the second half of its 10-year strategic plan and initiates a decade-long countdown to a Centennial celebration in 2016, Steranka brings to his position a vision to guide the Association’s staff in their dedication to the 28,000 men and women PGA Professionals.
The keys to his three-part mission for taking the Association to new heights includes maximizing the value of membership for golf professionals, exerting and expanding The PGA’s leadership role in the industry, and protecting and growing the PGA’s revenue-producing assets, such as the PGA Championship and Ryder Cup.
A 1979 graduate of West Virginia University with a Bachelor’s Degree in Journalism, Steranka has 27 years of sports management, marketing, public relations and television experience. His business career began in 1979 in the marketing department of the NBA’s Washington Bullets. Two years later, he would serve as Director of Public Relations for the Cleveland Cavaliers.
In 1983, Steranka joined ProServ, the renowned sports management firm, based in Washington, D.C. Through his efforts with legendary sports agents Donald Dell and David Falk, Steranka worked to create public relations and marketing programs for leading sports celebrities including Michael Jordan, Jimmy Connors and the late Arthur Ashe.
Following a five-year tenure at ProServ, Steranka joined The PGA of America in April 1988. He would quickly ascend to Senior Director of Communications and Broadcasting. By 2003, Steranka was
named Managing Director of Communications and Broadcasting.