NASCAR: The Importance of Stakeholder Collaboration
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Chairman and CEO of NASCAR Brian France addressed the Detroit Economic Club yesterday on NASCAR’s collaboration with its stakeholders, specifically the council it formed with Ford, Toyota and General Motors.
France said, “The foremost for someone of my role is to make sure that the stakeholders – all of the stakeholders – get a really good voice. And we believed that the way to do that with the car manufacturers was to develop a council at a very high level.”
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Executive Vice President