About This Meeting
DEC Young Leaders met with Tom Lewand, CEO of Shinola on November 7, 2019. This sold-out meeting was held at Shinola Headquarters in Detroit.
Tom shared the history of Shinola, what it means to be a Detroit brand and how they are diversifying their product offerings with strategic purpose. He stated, “Detroit has supported this brand. It wasn’t just a vision… it was the community who embraced it.”
Tom mentioned that we are all individuals in a larger tapestry. Together, however, we can create something much better and that’s the mentality they have created at Shinola.
A Q&A session followed which focused on Detroit’s evolution, the watch business and what’s next for Shinola’s brand.
The evening concluded with a tour of the Shinola Factory.
Many thanks to Tom and Shinola for their generosity and making this meeting possible!