Disrupting The Future: A Conversation With Bill Ford

In a fireside chat on Tuesday, October 31, 2017, at the Detroit Economic Club, Bill Ford, Executive Chairman of Ford Motor Company, discussed how rapidly accelerating advances in technology are disrupting industries and how his company is addressing the seismic change.

“To me it’s not who’s going to be first, it’s who can translate whatever it is into a way that people will value and feel like it’s personal to them,” said Ford. “And if we can do that, I think we will have done a great service to society and will have done a great thing for our business. You need the technology to do that, so I’m not suggesting that one should lag behind, but I also don’t think in many of these cases it’s who’s first to market, it’s who’s most thoughtful to market who I believe will win.”

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