DEC Peer Group

DEC Peer Group – Marketing/Communications

8:00 AM


About This Meeting

Join us for a member-only benefit at no charge: DEC Member Peer Groups!

The DEC has partnered with WTW who will expertly facilitate peer group conversations throughout the year.

Network with like-minded members, sharpen professional skills, share best practices, discuss trends and timely field-related topics and build your DEC network through small, facilitated peer groups centered around your profession.

Join WTW’s Pam Rollins and Rebecca Duff-Campbell for a discussion with guest facilitator Tim Coughlin, Vice President, Brand Engagement & Marketing at Henry Ford Health. Tim will highlight Henry Ford Health’s recent rebrand – the first for the brand in 28 years – with the group.

Registration: RSVP Required through eTix

Missed the previous Peer Groups? No worries, you can still attend!

Please Note: Participation in previous Peer Groups does not guarantee a spot, please RSVP through eTix.

Meeting Agenda

8:00 a.m. ET Light Breakfast & Networking

8:30 a.m. Discussion

9:30 a.m. Adjourn

Guest Facilitator

Tim Coughlin Vice President, Brand Engagement & Marketing Henry Ford HealthTim Coughlin
Vice President, Brand Engagement & Marketing
Henry Ford Health

Seasoned healthcare marketing leader delivering proven results within the health system, healthcare agency, and start-up environments including Cleveland Clinic, Vanderbilt Health, Geisinger Health and Doctivity. Exceptional record of accomplishment creating innovative strategies resulting in significant growth in market share, top-line sales and profitability. Inspiring mentor, skilled in collaborating with others to help them reach their highest potential.



Rebecca Duff-Campbell Director of Talent, Michigan and East Central Regions Willis Towers WatsonRebecca Duff-Campbell
Director of Talent, Michigan and East Central Regions

Rebecca is an award-winning consultant and the US Market Leader for Willis Towers Watson’s Talent line of business in Michigan, Ohio and Pittsburgh. She provides deep consulting expertise in developing integrated human resources, talent management and change communications using new and traditional types of media to create engaging and actionable employee experiences. Throughout her career, Rebecca has participated in significant business transformation initiatives including all types of workforce changes, new program introductions (e.g., retirement, healthcare, compensation), as well as crisis communication efforts. She works with organizations of all sizes and across industries including health systems, retailers, automotive suppliers, pharmaceuticals, manufacturers and more. She co-leads Willis Towers Watson’s Talent & Rewards Automotive Industry Group and has worked with multiple OEMs and auto suppliers. She is also a Willis Towers Watson Inclusion & Diversity champion.

Before returning to Towers Watson in 2011, Rebecca spent 10 years as the Director of Employee Communications for a large media company headquartered in Chicago. There, she focused on creating and implementing strategic communication and change management plans for 20,000 employees on various compensation and benefit topics, as well as executive communications, divestitures, privatization, diversity, culture change and bankruptcy.


Pam Rollins Head of Corporate Communication Willis Towers WatsonPam Rollins
Head of Corporate Communication

Pam Rollins is the Head of Corporate Communication at Willis Towers Watson.

In her role, she is responsible for Corporate Social Responsibility, Internal Communication and Change Management, Knowledge Management and Public Relations.

Previously, Pam co-led a combined Marketing and Communication function with Katherine Gehman; served as Head of Internal Communication and Change Management; co-led the communication and change management efforts associated with the Towers Watson and Willis Towers Watson mergers; and held various leadership roles in the communication and change management consulting business.

Pam started her career at Hewitt Associates in 1997 after receiving her Bachelor of Arts in economics from the University of Michigan. She’s been with Willis Towers Watson and its predecessor companies for 23 years.

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