Scott O'Neil

CEO, LIV Golf

Scott O’Neil is the CEO of LIV GOLF, the global golf league modernizing and supercharging the golfing and sports world. O’Neil is responsible for driving the strategic vision, business operations, and global growth for the league, its 13 teams and roster of world class golfers, and its efforts to drive positive impact on and off the course.

Prior to joining LIV Golf, O’Neil was CEO of Merlin Entertainment, the second largest attractions company in the world, where he oversaw the business operations and global growth for its 147 attractions in 24 countries. In 2023, Merlin Entertainment’s’ 30,000 employees drove £2.1B revenue with brands and properties including the London Eye, Madame Tussaud, LEGO, Microsoft’s Minecraft, HASBRO’s Peppa Pig, and Ferrari. Prior to joining Merlin, O’Neil was CEO for Harris Blitzer Sports & Entertainment (HBSE), a portfolio of professional sports, entertainment, and investment properties, where he oversaw more than $2bn growth in enterprise value, from $415m to $2.5bn, through his focus on talent, culture, and guest experience.

O’Neil has more than 25 years of experience in leading and managing global sports and entertainment brands. With a reputation for innovation, an eye for strategic and global brand development and partnerships, and a passion for culture and talent development, the award-winning executive has stewarded some of the sports and entertainment industry’s most renowned and iconic brands and properties, including the NBA’s New York Knicks and Philadelphia 76ers; the NFL’s Philadelphia Eagles, the NHL’s New York Rangers and New Jersey Devils; and the internationally ranked sports and entertainment arenas, Madison Square Garden and Prudential Center. His mission to build innovative, inspiring, diverse, socially impactful and high performing businesses and brands earned the organizations under O’Neil’s management acclaim in innovation and culture. He recently published a life leadership book entitled, ‘Be Where Your Feet Are’ published St. Martins Press. O’Neil earned his bachelor’s degree in Marketing from Villanova University, and his master’s in Business Administration from Harvard Business School. He has been married for 26 years to wife Lisa, with whom he has four daughters.